Chocolate
University
2022
Brief
Develop a collection of chocolate candies, each containing two additional candies inside, inspired by the concept of Easter eggs. Determine unique flavours for these candies, select a theme for the design, and develop a marketing strategy for launching the product on the market.
Solution
To make chocolate accessible to everyone, I embarked on an innovative journey, conducting extensive research to categorise people into 14 distinct groups based on their preferences. This led to the creation of four types of chocolates, inspired by the twelve zodiac signs and categorised by the four elements: fire, water, earth, and air. By diving deep into the characteristics of each element, I crafted chocolates that not only cater to diverse tastes but also embody the essence and stories of these fundamental aspects of our world.
Packaging
Reusable packaging created from the most environmentally friendly 3mm FBA plywood, created using a laser cut. After the chocolate is eaten, the box can be used to store anything.
Flavours
Water: Emotional and intuitive, Water signs are imaginative and sensitive, embodying a complex nature.
Fire: Energetic and creative, Fire signs are natural leaders, persuasive and goal-driven, always full of ideas.
Air: Intellectual and sociable, Air signs are logical and innovative, known for their communicative skills.
Earth: Reliable and practical, Earth signs are patient, focused on material stability and efficient management.
